16 Oct 2013

The Mobile Movement Study on Understanding Smartphone User Behavior


ThinkwithGoogle published a study in 2011 on mobile user behavior. The study was mainly interested in understanding smartphone user behavior in terms of searching, purchasing, and media consumption. However, among the findings, the study reports that people use their mobile phones mostly at home (93%) and least at school (29%).


Mobile phones are ubiquitous, and are pervading more than ever. Students use them everyday in their lives to search, watch videos, play games, socialize, share, and collaborate. Students connect with others through their mobile phones at home, in restaurants, at social gatherings, in airports, and virtually everywhere, except at schools, the only place where learning should be supported using tools students use in their everyday life. Ironically, mobile phones are banned from most schools, except for very few insightful, innovative ones. And, even if they are implemented in schools, there are no clear policies or adequate training for teachers and learners to harness the power mobile technologies to support teaching and learning.

The report above however should be put in context of the research sample. The people samples used for this study range between 18 and 64 years. This means, that it studied mainly adults’ behavior in using smart phones, therefore showing perhaps unreliable statistics of mobile use at schools. However, this does not preclude the notion that schools must change to adopt innovative approaches to metaphorically break down the wall of the school with the outside world by using tools used in everyday life.

The whole report is embedded below.

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19 Sep 2013

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